This article outlines key considerations for designers and companies when selecting a printing partner. It covers three main aspects: providing design files, planning materials and printing techniques, and factors in choosing a printing factory. The goal is to help businesses avoid common printing issues and ensure superior quality and presentation of their printed materials.
Providing Design Files Designers must supply vector files, such as CDR, AI, or ID formats. AI software is recommended for its better color control and vibrancy. The color mode should be set to CMYK, as this is the standard for color printing. Before sending files to the printer, make sure all fonts are outlined, and ensure bleed settings are in place to guarantee proper cutting of the final product.
Planning Printing Materials and Techniques Printing materials and techniques mainly include paper and processes. Common paper types include coated paper, cardstock, pearl paper, gold/silver card paper, and various specialty papers. As for techniques, popular methods include foil stamping, UV coating, embossing, debossing, lamination, and spot color printing. Designers or buyers should have a basic understanding of these options but work with a professional printing company to get expert advice on material planning and quality control. For instance, companies like NATURAL PACKAGING often collaborate with clients to optimize material choices based on their extensive printing experience, helping save costs while improving product quality.
Choosing a Printing Factory The first step in selecting a printing factory is understanding your specific needs. For example, if you’re printing a catalog, clarify its purpose, desired quality, page count, dimensions, and quantity. For product packaging, more factors must be considered, such as the product’s attributes, target market, price point, and distribution channels. Once these needs are identified, you can assess factories based on location, scale, and pricing.
It’s essential to choose the right type of printing factory. Some specialize in books, others in labels or packaging boxes. Knowing your needs will help you select a factory that aligns with your goals, ensuring high-quality results. For instance, NATURAL PACKAGING started by focusing on catalog printing but shifted to product packaging at 10 years ago. Each printing company operates differently, with some catering to luxury brands and others focusing on affordability, service, or high production standards.
By clearly understanding your requirements, you’ll be able to find the best printing partner that fits your specific needs.